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The categories of things that I've received counterfeit versions of on Amazon have been truly mind-blowing. It's been replacement HEPA filters, cat toys, even breakfast cereal. It's not just earphones/mics, batteries, usb cables, flash drives, extension cords, and other electronics.

Who counterfeits breakfast cereal??? I've had this issue with both Quaker Oats and Raisin Bran. The scale of fraud is magnificent. And it really gaslights consumers; it took me forever to actually accept that I was eating an off-brand imitation of my favorite cereals.

I do still buy from Amazon. The ease of returns still gives me confidence that I can decide after receiving an item whether the price:quality ratio is worth it.

But not if I absolutely need it to conform to certain standards and I don't have the skills/tools to validate the performance myself (like HEPA filters). Then I tend to buy from somewhere with a more curated supply chain (Home Depot, direct from manufacturers website, etc).


Take the time to understand the whole system you work within, not just your little stovepipe.

That system may not be technical, but procedural. It will include other business functions. It may include your customers. In any system, there is a clear "start" and "end" that encompasses a complete process and reason for being.

You'll find that in most organizations, people stay in their little corner, do their little thing, not caring much about what happens to the left and right of them. That leads to inefficiencies and missed opportunities.

If you understand the larger system, you'll be able to see opportunities others are blind to. Point a couple out and -if you're both respectful and right - it won't take folks long to think "man, this guy really gets it!"


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