i think this is an apples to oranges comparison. i don't know for sure, but flightcaster is probably only building one product for a couple of mobile devices.
loopt on the other hand has been around for a while and has 4 different products (loopt, star, pulse, mix). each one has a different purpose, serves different markets, and pairs up with different devices. you can imagine where the challenge is at: you have 4 things--which one do you want to say first, and how do you want to say it? and risk confusing someone by showing too much about the other 3 too quickly.
i think a better comparison is to someone like zynga or panic, where there are several products developed for several markets. it's an interesting problem when people who aren't aware of your various apps fail to understand fundamentally what your company does. google is still a search company, and their home page still shows a search box, but they don't spend any time explaining any of their other products on their home page either. and yet their products still get used.
loopt on the other hand has been around for a while and has 4 different products (loopt, star, pulse, mix). each one has a different purpose, serves different markets, and pairs up with different devices. you can imagine where the challenge is at: you have 4 things--which one do you want to say first, and how do you want to say it? and risk confusing someone by showing too much about the other 3 too quickly.
i think a better comparison is to someone like zynga or panic, where there are several products developed for several markets. it's an interesting problem when people who aren't aware of your various apps fail to understand fundamentally what your company does. google is still a search company, and their home page still shows a search box, but they don't spend any time explaining any of their other products on their home page either. and yet their products still get used.