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Big companies are efficient. At producing the product/service that they produce.

They've been relentlessly optimised to be really good at that one thing (or that one small range of things). There have been people touring the facility and cutting out slack for years to get it there.

Engineering is change. Changing a super-optimised process without degrading its performance is difficult. Way more difficult than building a brand new process.

Everyone involved in the project outside engineering is targeted and focused on optimising efficiency for the thing. There needs to be a lot of arse-covering and politics for them to accept that the thing needs to change, and accept the changes. Hence the accepted changes tend to be iterative and pedantic, not risky and exciting.

That's how I see it anyway...



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