> "A third category of people who are able to accomplish their goals by rallying others to their cause. They are essentially imposing their will on others, but are able to do it in a way that is not "rude." This is called charisma... does not necessarily imply dishonesty or trickery; arguably, the most charismatic people might be those that are true believers"

I find it helpful to distinguish between charisma and presence.

Charisma can be on the surface, think marketing. Pop biz lit tends to focus on this aspect.

Presence comes from within, confidence from mastery grounded in centeredness and integrity.

This distinction comes from Scouller's "The Three Levels of Leadership", 2011.

See the synopsis on "Attitude towards others" here:

https://en.wikipedia.org/wiki/Three_levels_of_leadership_mod...

Then the discussion on "Leadership Presence":

https://en.wikipedia.org/wiki/Three_levels_of_leadership_mod...