Maybe that would have been a little too "on the nose"? I always thought that "stripe" refers to the magnetic stripe on the back of a credit card.

I listened to Tim Ferriss podcast with Patrick Collison. They chose stripe as stripe.com was either available or cheap...

Yeah, that's true. Look at this quora answer for more info - https://www.quora.com/How-did-Stripe-come-up-with-its-name/a...

Amazon doesn't have a river in their logo.

Well actually... https://www.freelogodesign.org/blog/2018/09/10/the-amazon-lo...

That has an interesting error in it:

"This is a good example of why it is import to have a logo that is versatile."

I wonder if the author was considering using the phrase "of import" [1] and decided to be less clever.

1: https://dictionary.cambridge.org/dictionary/english/import third definition, import noun (IMPORTANCE)

That article doesn't mention the "smile" is an arrow that goes "from A to Z".

I've only just noticed it, I can't imagine it's not intentional though. Mind you I don't spend long looking at logos unless I'm working on them.

> The font of the logo as we know it today, along with the yellow line, was adopted in 1998. The yellow line started out curving down and now it curves up.

Is that yellow? It looks more orange to me.

Ok, I love that logo. It's straight '90s Outdoor Education.

They did when they started.

The dot over the "i" doesn't count?

Maybe they dont need to repeat themselves?