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There are multiple ways to get this started, and not all of them have to be direct to consumer.

There are companies who specialize in organising travel, which could be aided by better software.

Personally, I would pay for a travel planning app, but the pricing structure would have to be right since I'm not going to pay for a subscription for something I use infrequently.

I think the key thing here is that travel is already very expensive, so there is money to be made here in improving the process, but skimming some ad/referral revenue off a large volume is the easiest way to do so.

I looked for a travel planning app when I went to Mexico City last year and was generally not impressed with the offerings, so I just ended up pinning everything I wanted to do in Google Maps.



To continue with the theme of people paying for things in this area: My wife still buys travel books for cities. Books are definitely not my favourite medium and I would definitely consider paying for the information online.


A travel book will run you 20 bux easy. It will be perceived as super cheap at 10.

How many people would buy a 10$ app for a guidebook for a specific destination (city or country), even if it was infinitely more performant and native than the book.




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