So you're only allowed to sell stuff nationwide if you're big enough? Oh wait, there's EBay... I am sure solutions for this will spring up if need be. There's money involved, after all.
Edit to add: These solutions will not be as convenient as the current state of affairs, I contest that.
Nobody needs to wait on the internet - you can just go right ahead and type!
"there's EBay..."
You're saying that for a business to be successful on the internet they need to get their money from buying and selling goods on eBay instead of running adverts? Or that they'll sell adverts on eBay? I'm puzzled.
No, I tried to give an analogous example. Selling goods <-> providing "free" content. I am old enough to remember a time without internet where any business had a really tough time to sell nationwide. Big players had a huge advantage. With Amazon Marketplace or EBay that's much easier now. therefore I am pretty sure when targeted advertizing gets more scrutiny that alternatives will pop up. Heck, even Google might then provide such a service if their current business model is at risk.
Sure. Why not. Small sites can find another business model if they fail at being able to make deals with advertisers.
If ads are the only way to "make money on the internet" then we've created a monster whose only sustenance is advertising and it is its time to lay down and rest eternally.
If that means a third of the internet no longer exists... even sites I have at one time enjoyed, then so be it.
