> I'm curious what Apple has to actually gain by doing Maps?
The same reason Google started making hardware for Android. A company should try to control its core competencies[1]. The intersection of software and hardware is a core competency for Apple. At the application level, navigation is a critical piece of that software.
The same reason Google started making hardware for Android. A company should try to control its core competencies[1]. The intersection of software and hardware is a core competency for Apple. At the application level, navigation is a critical piece of that software.
[1] https://en.wikipedia.org/wiki/Core_competency