The concept, principles, and methods, are taught in the context of marketing and advertising academic programmes.
See, e.g., ADVT5440 and ADVT5501 at Webster University, for example:
This course emphasizes the importance of critical thinking in the planning and development of message strategy for advertising and other marketing communications tools. Class discussions explore the decision making process and development of criteria for evaluation of alternative message strategies.
See, e.g., ADVT5440 and ADVT5501 at Webster University, for example:
This course emphasizes the importance of critical thinking in the planning and development of message strategy for advertising and other marketing communications tools. Class discussions explore the decision making process and development of criteria for evaluation of alternative message strategies.
http://www.webster.edu/catalog/current/graduate-catalog/cour...
Or in related textbooks, e.g.,
https://www.worldcat.org/title/marketing/oclc/61458339