Pretty much. Most people see themselves as the protagonist in their personal narrative. Projection of belief onto others tends to make them view you as an antagonist in their same narrative. It's also one of the many personal traits that create the archetype of an "asshole" in my narrative.

People who try and evangelize their religious beliefs for example can be bigots who think they're righteous. By the same token, atheists who evangelize their lack of beliefs can be bigots who think they're righteous. Either way, they're assholes that I don't want to work with.