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Buying online businesses wasn't even on my radar at the start, but I stumbled onto the first one via a blog that I followed. They posted that they were going to sell their online business and to drop them an email if interested.

I read that and immediately thought, well that's for me, so I sent them an email. I had zero clue what I was doing at that point.

The last business I acquired was though a broker; FE International. They have some interesting SaaS listings from time to time. QuietLight is another broker I watch listings from, but they are more in the ecomm, FBA, etc. space though. Less pure software. There are other brokers as well such as Empire Flippers.

There are some marketplaces like Flippa, Sideprojectors, Transferslot, etc.

You can also find a business you are interested in and call them up and see if they might be interested in selling. I almost bought a business this way last year after seeing it on Indie Hackers and reaching out to the owner. We couldn't get together on price though. I was happy to overpay since the business wasn't on the market and I believed in the future potential, but the owner's expectation was just way too out there so I couldn't justify it.



Isn't this a lemon market? Owner's expectations always are too good, or not? It is their "baby" and they are biased to think it's better than it is. A seller could hire someone to run the thing for them, so why sell unless the person needs money or is hiding something? Maybe I am too pessimistic.


Any good resources you’ve used to educate yourself? You mentioned you’re self taught so I figure you’ll have many!




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