No, not really. If(?) they want to increase adoption, they need to convince scientists to write their simulation programs in it. Realistically, that's not going to happen via HPE/Cray people having lunch meetings with individual scientists.
I can believe that, but I think CERN is not particularly representative of HPC. Mostly it's individual researchers in universities writing code (with the researcher or immediate supervisor making the decision which programming language to use) and then going to the university cluster or national supercomputing center when they need more oomph. A Cray marketroid having lunch with the director of the national supercomputing center is going to do squat all for convincing a researcher in a university somewhere to pick a particular programming language.
> I was in a meeting organised by Apple trying to sell us how great it would be to adopt OS X and X server back in 2004.
Yeah, and look what a smashing success Apple is in HPC.. ;)