What do people suggest if you have a website that sells something?
Knowing where your traffic is coming from, if your new redesign helped or hindered users in finding content, and knowing which traffic sources result in the most sales sounds business critical to me.
I've seen lots of situations where when we look into analytics, it becomes obvious users are having trouble finding content or don't know the content is there to be found (e.g. putting an important link behind a navigation menu was a bad idea).
I feel people can overly focus on the more manipulative side of A/B test, but analytics is useful for improving your UX as well. Not everyone runs a personal blog without a care for monetisation or viewership either.
Knowing where your traffic is coming from, if your new redesign helped or hindered users in finding content, and knowing which traffic sources result in the most sales sounds business critical to me.
I've seen lots of situations where when we look into analytics, it becomes obvious users are having trouble finding content or don't know the content is there to be found (e.g. putting an important link behind a navigation menu was a bad idea).
I feel people can overly focus on the more manipulative side of A/B test, but analytics is useful for improving your UX as well. Not everyone runs a personal blog without a care for monetisation or viewership either.