I think for most applications this isn't accurate. It is true that simplicity is hard to achieve, but if you can deliver a compelling result without a lot of setup or initialization (e.g. three month professional services engagement) and without large changes in customer behaviour, you can capture much more of the value you are creating for your customer. It's when they have to put their best people on it for weeks to months to make it work (which they include in the calculation of the total cost of acquisition and ownership) that you are imposing additional costs that are subtracted from the value you create.