You’re just proving my point further - you provided a link to an article more than a decade old that has links to articles even older than that. I would really like people to learn about the industry because it would cut down on the inane comments in HN stories like this. The fact that you still hold DeBeers accountable shows your lack of knowledge - they don’t advertise any more AND they don’t have a monopoly AND they’re not even the #1 diamond producer any more.
“Produce nothing but feelings” — that’s called advertising. Same as Coke, BMW and Tumi.
You sure you want people to really know about "the industry"?!?
I view Debears as industrious as the Casinos. They produce nothing but feelings created by predatory practices at an astonishingly high price.