That's not a good analogy. "Editorial content" is authored by individuals working for or otherwise associated with the publication, this is not the case with Facebook where content is posted by individuals that have no business relationship to Facebook.
Your feed is not an innocent random sampling of posts and recommendations from the people and topics you follow.
Facebook does need to be held accountable for the damage done by promoting harmful content. They are externalizing grave costs in order to maximizing their advertising income.
