"One of the great challenges in this world is knowing enough about a subject to think you're right, but not enough about the subject to know you're wrong." Neil deGrasse Tyson
Change "you're right" -> "you know the subject" & "you're wrong" -> "you don't know the subject".
Saying Facebook introduced "boosting" does not mean a lot...
> I strongly suspect, I know about ads and ranking and boosting no less than you do
Does not compute.