Autonomous cars make everything difficult and therefore pretty fun, if difficulty is fun :). Let's talk about door knob release. Ok, so now that there isn't a person driving the car, how do you authenticate that the person at the door is who it should be? All of a sudden you've opened a whole can of worms with that one question. The answer to that problem is gonna be a lot more complex than an electronic lock on a house door.
Even web dev is interesting. lots of bespoke visualization and debugging tools had to be created from scratch because nothing on the market solved the problems that autonomous cars pose. Look at webviz created by cruise as an example.
Yes but my point was (in relation to the article) that a lot of the work in cool companies is the same as that done in 'non cool' companies. Does working in a cooler company when you're doing the same stuff that your buddy down the road in the non cool company is doing make it feel a 'better' place to work.
Using my bad examples - if developing the same door knob release system or dealer booking system - feels better because you're doing it in Tesla than say Ford or Skoda? And how much
Even web dev is interesting. lots of bespoke visualization and debugging tools had to be created from scratch because nothing on the market solved the problems that autonomous cars pose. Look at webviz created by cruise as an example.