Being promoted to Staff Engineer levels and above has to be around the impact you're working on and producing visibility around it - where are we heading, can we feel the confidence we need when you lead it, how others around you feel about it. Will Larson wrote a post I believe all software engineers should read: "Find the right mix of activities that leverage your strengths, aren’t already overburdened with volume, and feel authentic to you. If you’ve never done much communication of your work, it may feel awkward to self-promote your work. You never want to wholly lose that sense of awkwardness–restraint helps–but you will have to get comfortable with some of it."