But how can that be? At the end of the day some consumer must foot the bill and cover all the additional costs of B2B services. Ultimately businesses are only comfortable paying others businesses because they found a way to make money (i.e. sell to customers, somewhere down the line)
I shitload of the economy is directly or indirectly government funded. In Australia defence, health/hospital/disability/aged/mental health care (even if private), education all levels (even private), public infrastructure and construction, and government owned enterprises (Australia Post/NBN etc.). They will get their funding through budget.
Something something quantitative easing and productivity gains from globalization and automation outpacing the half-life of these unprofitable wild goose chases
Some executive had the budget for it, it wasn't paid for out of his pocket. They can't get outcompeted by a more efficient competitor because every big business is like this. In some fields smaller competitors can eat their lunch, but the dinosaurs persist because they make so much surplus by being big. Hertz charges what, 3x what your local no-name car rental place charges for the same product? But a business traveller doesn't care because they're expensing it and just want whoever's got a spot at the airport.
I own a computer; my company buys a computer for me to do work. If the economy consists of mothing but people, companies, and computers, it'll be twice as big as you'd think it'd be.
Then, you need people to manage the computers — but now you need twice the number of people to do that than you think you would.
You need to ship computers, recycle computers, ...
The economy isn't zero-sum: I think the nonpeople economy is only limited by our ability to run companies, and there's no limit ti the wealth of a company? Maybe? I dunno...