This is not really true at least everywhere. In Europe and especially North Europe smaller (less than 1000 ppl) consultancies are usually the most lax and best paid jobs with best benefits out there and the best ones definitely do raise their rates.
It's just about what kind of clients you want to work with. If you pick any client that comes to your door and never say no then you'll end up in the race to the bottom with these large outsourcing corps.
Picking a consultant is like picking a tradesperson -- the competent ones already have more business than they can service, so they'd be doing you a favor by taking you on, which usually means an introduction from an existing client is needed.
Oh, and also, if you suck as a client, they're going to drop you and never answer your calls again.
raise rates to what? from $260 per hour (USA) to $300? there’s only so much a client can optically tolerate, the proposals are already fine tuned to the same maximum as everyone else. same problem in legal industry, you can’t get the partner bill rate up to $5k/hr (how rude) but you can bill 10 associates to “research” at $500
I don't know where the parent worked, but I expect the rates are 120€-180€ (company billing, not your salary). It's just that most other companies pay smaller salaries as there traditionally was very few tech companies with competitive pay. It's been slowly improving though.
It's just about what kind of clients you want to work with. If you pick any client that comes to your door and never say no then you'll end up in the race to the bottom with these large outsourcing corps.