Once you work with good marketing people, it becomes clear that most are terrible, or worse.
I once worked with a "marcom" (marketing communications) person who was absolutely gifted. Completely remade the company's image with branding, copy, and misc materials. They some how created tasteful, engaging stuff with a very small budget.
I once worked with a genius "bizdev" (business development) marketing person who worked magic. Surveys, determined market size, competitive analysis, turned some cranks to magically determine price points, budgeting, etc. All the stuff that feeds into sound (quantifiable) strategy and product planning.
Older me tries (struggles) to not denigrate other professions, just because most of the practitioners are bozos.
Once you work with good marketing people, it becomes clear that most are terrible, or worse.
I once worked with a "marcom" (marketing communications) person who was absolutely gifted. Completely remade the company's image with branding, copy, and misc materials. They some how created tasteful, engaging stuff with a very small budget.
I once worked with a genius "bizdev" (business development) marketing person who worked magic. Surveys, determined market size, competitive analysis, turned some cranks to magically determine price points, budgeting, etc. All the stuff that feeds into sound (quantifiable) strategy and product planning.
Older me tries (struggles) to not denigrate other professions, just because most of the practitioners are bozos.