I think people look at marketing and see all the bad examples.
But nearly every product you use has a marketing budget and the only reason they are around is because they spent that budget.
To me, marketing is a sign that you are serious about your product and you are willing to spend a lot of money to promote it. It’s not a sure sign of a good product still but there’s no such thing anyway.
In a world without marketing, there would be 1000 identical versions of the same product and I would have no idea where to begin. see: all the unmarketed direct-from-China clones of more or less the same product on Amazon with weird brand names
> In a world without marketing, there would be 1000 identical versions of the same product and I would have no idea where to begin
This is still very much the case. Marketing is a signal of exactly one thing: marketing budget. At least with the anonymous clones, I can be somewhat certain that when my friend says “yah I got a pair of running shorts from [insert random company here] and they’ve been pretty good so far”, their decision was made on the basis of their direct experience because that’s all they can go on.
Sure, it’s still the case but my point that it’s not anywhere nearly as bad as it is on Amazon.
I can at least navigate a world of differing advertising budgets. I can’t even begin to navigate an Amazon listing of copy-cat products or even worse, an AliExpress search result.
But nearly every product you use has a marketing budget and the only reason they are around is because they spent that budget.
To me, marketing is a sign that you are serious about your product and you are willing to spend a lot of money to promote it. It’s not a sure sign of a good product still but there’s no such thing anyway.
In a world without marketing, there would be 1000 identical versions of the same product and I would have no idea where to begin. see: all the unmarketed direct-from-China clones of more or less the same product on Amazon with weird brand names