That's the age old Hacker News fairy tale of the "fair and balanced reviews" approach to marketing.
Businesses don't need to advertise! We'll find their products and generate word of mouth! Yeah, I'm sure people who put their livelihood at risk by starting a new business are going to entirely trust that to happen.
Look, there's a lot of marketing scams. We know.
But until someone here stops whining for a minute and explains to me how they would start a business with nothing they would call "marketing" I'll keep being very dismissive of clueless engineers who could not sell something to save their lives but who happily work at fucking Google (or something that feeds off of it) and criticize whole disciplines they've never practiced or studied.
Businesses don't need to advertise! We'll find their products and generate word of mouth! Yeah, I'm sure people who put their livelihood at risk by starting a new business are going to entirely trust that to happen.
Look, there's a lot of marketing scams. We know.
But until someone here stops whining for a minute and explains to me how they would start a business with nothing they would call "marketing" I'll keep being very dismissive of clueless engineers who could not sell something to save their lives but who happily work at fucking Google (or something that feeds off of it) and criticize whole disciplines they've never practiced or studied.