Marketing is a hard skillset, and I think it's important for folks in engineering to respect it. I think it looks really easy when it's done well, but so many devs have OSS tools or products that they've worked on and can't get users for. This is a marketing problem!
I love book Obvious Awesome's tagline, which is "I know my product is awesome, but why doesn't anyone else?" This is the deep truth of marketing -- trying to explain your product to people in a way that shows it's value.
We've struggled a lot with this on the small product we've been working on EthicalAds. Trying to build good landing pages, running free ads ("house ads" on our own network) that point to the landing pages, and optimizing these two together. It's incredibly difficult to write good ad copy and then landing pages that explain what your product does in a clear way. It's a super power when you have the skills though.
I love book Obvious Awesome's tagline, which is "I know my product is awesome, but why doesn't anyone else?" This is the deep truth of marketing -- trying to explain your product to people in a way that shows it's value.
We've struggled a lot with this on the small product we've been working on EthicalAds. Trying to build good landing pages, running free ads ("house ads" on our own network) that point to the landing pages, and optimizing these two together. It's incredibly difficult to write good ad copy and then landing pages that explain what your product does in a clear way. It's a super power when you have the skills though.