You're mostly describing bad or poorly targeted advertising. It's not only a cost on society but also a huge and largely avoidable waste of the businesses' resources. It's frustrating to see so many businesses squandering their limited promotional resources on poorly targeted advertising that is certainly under-performing, if not actively damaging their brand.
It keeps happening because too many rank-and-file marketers are incompetent at their jobs and too many business owners don't understand how to effectively measure and manage the performance of the marketing department.
You're mostly describing bad or poorly targeted advertising. It's not only a cost on society but also a huge and largely avoidable waste of the businesses' resources. It's frustrating to see so many businesses squandering their limited promotional resources on poorly targeted advertising that is certainly under-performing, if not actively damaging their brand.
It keeps happening because too many rank-and-file marketers are incompetent at their jobs and too many business owners don't understand how to effectively measure and manage the performance of the marketing department.