"anymore"? It's ALWAYS been propaganda. The term "public relations" was coined by Edward Bernays because "propaganda" had taken on a negative term, and he readily admitted this: https://www.youtube.com/watch?v=5dtg-qFPYDE
He created a very typical English language split. Two terms for the same thing, but one mean the "bad" or the "cheap" kind, and the other means "good" or "fancy."
It sometimes makes our arguments for something exactly follow (in substance) our arguments against something, except when we're for a thing we use a different set of words than we use when we're against the thing. It's also the reason why there are so many stupid arguments about the "real definition" of a term like "propaganda" or "oligarch" or "terrorist"; entire arguments hinge on just repeating the bad word.
More characters have been spilled on the definition of "propaganda" than have been written about physics. Propaganda is some idea that you want to propagate. That's it. If I want people to think Tide makes clothes whiter than any other detergent, that's propaganda.