- Good marketers are troubleshooters. Is the problem you are not getting enough new prospects? Fix/invest in something there. Not enough trials? Tinker the problem there. Too much churn/dropoff? What are the fixes the product needs? If your marketing people can't separate out distinct problems and provide data points to troubleshoot them, get rid of them.
- Marketing strongly favors the upstart. Big companies have to saturate the channels for increasingly diminishing returns. You are forced into lower ROI activities just to feed the business. Small hacky companies can get by with a lot less. But this is also why you have such large departments at big companies seemingly just spinning their wheels.
- Good marketers are troubleshooters. Is the problem you are not getting enough new prospects? Fix/invest in something there. Not enough trials? Tinker the problem there. Too much churn/dropoff? What are the fixes the product needs? If your marketing people can't separate out distinct problems and provide data points to troubleshoot them, get rid of them.
- Marketing strongly favors the upstart. Big companies have to saturate the channels for increasingly diminishing returns. You are forced into lower ROI activities just to feed the business. Small hacky companies can get by with a lot less. But this is also why you have such large departments at big companies seemingly just spinning their wheels.