- demand are the buyers (people who spend the money)
- supply are the sellers (people who has the goods)
- online digital ads are typically sold and bought in a marketplace style system
- demand are the advertisers
- supply are people with the "goods", in this case, ad placement slots such as websites, newsletters, apps, app stores.. anywhere the advertiser can find audience and put an ad.
- demand side platform is a platform for the advertisers to connect with the supply.
Apple already has ads in the App Store, Apple Music, Apple TV+, Apple News, etc. So doesn't it already have a "demand-side platform" for the businesses that purchase ads for those mediums? Or am I misunderstanding the term?
- demand are the buyers (people who spend the money)
- supply are the sellers (people who has the goods)
- online digital ads are typically sold and bought in a marketplace style system
- demand are the advertisers
- supply are people with the "goods", in this case, ad placement slots such as websites, newsletters, apps, app stores.. anywhere the advertiser can find audience and put an ad.
- demand side platform is a platform for the advertisers to connect with the supply.