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Because it is hugely profitable? Look at Facebook and Google - billions and billions in profits from selling ads. Now Amazon is following suit too.

Apple are well poised to do this (some might say well poised to abuse their position...) so it would be almost irresponsible to Apple shareholders not to pursue this, since they have a responsibility to their shareholders.



There was a time where Apple's m.o. was responsibility to the users, this shareholder talk sounds like John Sculley talk.


“You can sell sugar water for the rest of your life or come with us and change the world” Jobs quote comes to mind.




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