> Anyone running a small business in a niche space knows that targeted advertising works.
My partner runs a small business in a niche space and spends a million/year on ads.
She doesn't need customers to be tracked across sites or long term information maintained about their interests or behaviour. She really just needs to sell ads via (a) direct searches and (b) retargeting people who have visited her own site.
What do you think is the practical difference between “track[ing] across sites” and “information maintained about their interests and behavior”, and “retargeting people who have visited her own site”?
It doesn't, or shouldn't, involve a third party knowing about what sites I've visited. If the baker knows I go to their bakery every tuesday, that's normal; if they know I go to the butcher's every wednesday, that's creepy.
“We just attach a beacon to everyone who visits our site so that when they walk in front of billboards our ad is shown but we’re not like trackkking users.
My partner runs a small business in a niche space and spends a million/year on ads.
She doesn't need customers to be tracked across sites or long term information maintained about their interests or behaviour. She really just needs to sell ads via (a) direct searches and (b) retargeting people who have visited her own site.