ELI5: Apple pretended to shut down their ad division. But they were preparing to relaunch it and now are ready to do so. It will mine your personal data that it has been collecting for decades now (while claiming to care about your privacy), and allow advertisers to exploit you better with the "insights" on you that their ad platform will deliver. Rest all is PR and marketing bullshit to ensure Apple doesn't face a backlash for this.
> It will mine your personal data that it has been collecting for decades now (while claiming to care about your privacy), and allow advertisers to exploit you better with the "insights" on you that their ad platform will deliver.
Do you have a credible basis for this, or is this pure conjecture?