They're becoming even more of a luxury fashion brand. Enough people are willing to pay the higher prices that they come out ahead, but that's not about being "likable".

Apple also isn’t losing market share. Do you really think the majority of people are clamoring for wired headphones in 2022?

> Do you really think the majority of people are clamoring for wired headphones in 2022?

Yes, I do.

Where are these people in the US? They aren’t the 60%+ who are buying iPhones. They also aren’t the ones who are buying the Google Pixel, or high end Samsung Galaxies.

Or they're buying them and putting up with the headphone situation.