Arguably the procreation part is WHY it's so much more appealing to do it with some people rather than others.
If you (especially as a woman) are going to get pregnant, better make sure the father either is likely to have good genes, social leverage or will help you raise the kid, or ideally all 3.
Similarly (but less strong) for men, better make sure the woman is likely to get pregnant (she's not too old), is healthy enough to take care of any baby born (she doesn't have obvious physical defects).
If you (especially as a woman) are going to get pregnant, better make sure the father either is likely to have good genes, social leverage or will help you raise the kid, or ideally all 3.
Similarly (but less strong) for men, better make sure the woman is likely to get pregnant (she's not too old), is healthy enough to take care of any baby born (she doesn't have obvious physical defects).