Or, you could use AGPL software and license it under AGPL as well. Considering most money today is made in the hosting and servicing and not selling license, I don't see why you would bother caring about old fashioned ways.
You're right, Google is a sane and healthy model of business to follow and surveillance capitalism, based explicitly on capturing data on users and selling it to third-parties for ads is something that benefits society as a whole. There are absolutely no models other than the one Google is running.
