My wife runs a riding academy and she's been resistant to any kind of online or off-farm marketing, relying instead on word of mouth. She thinks we get a better quality of customer that way and we have little trouble keeping our herd busy.
Of course our business is centered around repeat riders, it would be a very different business to organize trail rides for strangers.
Our barn is much smaller than most (7 horses at the high water) but it has been consistently profitable. A barn with more horses and a large staff could bring in more revenue but costs will be higher too. There is a barn down the road that has nice facilities but has had several managers and has only been viable with the last one. We know another troubled barn with an alcoholic owner who has a large off-farm income that has struggled economically and has a legendarily bad safety culture. (I took 10 rides there before we were in full swing and had 3 'near miss' accidents)
Of course our business is centered around repeat riders, it would be a very different business to organize trail rides for strangers.
Our barn is much smaller than most (7 horses at the high water) but it has been consistently profitable. A barn with more horses and a large staff could bring in more revenue but costs will be higher too. There is a barn down the road that has nice facilities but has had several managers and has only been viable with the last one. We know another troubled barn with an alcoholic owner who has a large off-farm income that has struggled economically and has a legendarily bad safety culture. (I took 10 rides there before we were in full swing and had 3 'near miss' accidents)