It might be a bit harsh to say "society demands". Society created that dating service, and, apparently, society accepted it eagerly enough for that to be seen as a problem by some other part of that society, which then came about complaining on academia.stackexchange.com.

I'm not even trying to say that the former is a majority that represents the real desires of the "society", and the latter is a vocal minority: I don't have the data for that (even though I suspect that might be the case — but again, I don't know). I'm trying to say, that I'm wary of such wording, because it contains an implicit assertion that some part of the society isn't really a part of society and what it demands doesn't count. Because society demands this and that, and whoever wants anything else, isn't the society: at best, it's a sore spot on the body of the society, which should be treated as such, by applying a medicine to cure that... thing. Which is rather totalitarian worldview.

So, I get what you are trying to say, but even just by saying it like that you kinda help the cause you are supposedly against.