I’m not dismissing or minimizing what a blog can do for you. I just have a different perspective.
I had a fitness blog on Blogger between 2008-2011. I was a part time fitness instructor. I found it relatively useless. By then, normal people stopped going to random websites. I started posting everything to Facebook and I had a lot more engagement and virality.
I stopped teaching in 2012 after getting married. Fast forward to 2019, my wife got into the fitness industry and I see how it has changed - YouTube, Facebook, TikTok, Instagram, etc.
The “aggregators” have taken over.
From a tech perspective, if I cared about my “brand”, it would be to set myself up for independent cloud consulting. I would be trying to establish myself as a “thought leader” by posting vapid crap on LinkedIn and Twitter.
The department I work for at $BigTech (consulting) does have a very easy open source approval process that allows us to publish our “reusable artifacts” from consulting projects on to their open source GitHub organization with an MIT license and then we can fork it under our own profile. I do take advantage of that to have sone type of public presence.
If I were to start a career focus blog, I would host it on Micro.blog and talk about my open source work.
I have a blog there now that’s more of a public journal than anything else. My wife and I will be “digital nomadding” flying across the US for the foreseeable future every March -September. I really don’t care about “engagement” or if anyone actually sees it. If I wanted to showboat about our travels I would post to FB and Instagram.
I had a fitness blog on Blogger between 2008-2011. I was a part time fitness instructor. I found it relatively useless. By then, normal people stopped going to random websites. I started posting everything to Facebook and I had a lot more engagement and virality.
I stopped teaching in 2012 after getting married. Fast forward to 2019, my wife got into the fitness industry and I see how it has changed - YouTube, Facebook, TikTok, Instagram, etc.
The “aggregators” have taken over.
From a tech perspective, if I cared about my “brand”, it would be to set myself up for independent cloud consulting. I would be trying to establish myself as a “thought leader” by posting vapid crap on LinkedIn and Twitter.
The department I work for at $BigTech (consulting) does have a very easy open source approval process that allows us to publish our “reusable artifacts” from consulting projects on to their open source GitHub organization with an MIT license and then we can fork it under our own profile. I do take advantage of that to have sone type of public presence.
If I were to start a career focus blog, I would host it on Micro.blog and talk about my open source work.
I have a blog there now that’s more of a public journal than anything else. My wife and I will be “digital nomadding” flying across the US for the foreseeable future every March -September. I really don’t care about “engagement” or if anyone actually sees it. If I wanted to showboat about our travels I would post to FB and Instagram.