I think it needs just a bit of fool-proofing in a couple dimensions though:
(1) Ideally, the brand would also be able to speak to the segment of people who aren't going to get the wordplay.
(2) Also, there's the age-old pronunciation question. Is it just "Primitive"? Is it "Primi - Tee - Vee"?
It's quite close to being a great brand, though. I wonder if it just needs a skillfully-placed lowercase letter, or a couple dots, or something — maybe some sort of subtle variation could solve both problems.
Hi lagrange77, I like this name too. Thank you for the suggestion. It's a bummer that primi.tv is already taken, but I'm fairly optimistic that I can find another easy-to-remember domain. Also, I'll do some digging beforehand to make sure that I'm not overstepping any existing trademarks or copyrights. If everything works out, I'd like to give you one of these displays if and when I get the prototype unit off the ground. Would that be okay?
Hi pupdogg, thank you very much for the generous offer!
Actually, I don't own a TV, and besides, it would be the coolest story to tell when people ask me where I got this device. So I would like to gladly take you up on the offer IF you actually end up using the name, everything worked out as you hoped and you're in serial production.
I really like the design btw, clean, uniform bezels and logo-less. That's what i always look after for my computer displays.
According sources in the Wikipedia article about: idiot:
The word "idiot" comes from the Greek noun ἰδιώτης idiōtēs 'a private person, individual' (as opposed to the state), 'a private citizen' (as opposed to someone with a political office), 'a common man', 'a person lacking professional skill, layman', later 'unskilled', 'ignorant', derived from the adjective ἴδιος idios 'personal' (not public, not shared). In Latin, idiota was borrowed in the meaning 'uneducated', 'ignorant', 'common', and in Late Latin came to mean 'crude, illiterate, ignorant'. In French, it kept the meaning of 'illiterate', 'ignorant', and added the meaning 'stupid' in the 13th century. In English, it added the meaning 'mentally deficient' in the 14th century.
But who/what are you calling "idiot" and why? I would never think of calling that a plain HDTV set - it is still a technological marvel (and also would have all kinds of "smarts" built in anyway, just no apps or wifi).