Funny story. at Microsoft it is common to call anything having to do with "SQL Server" simply "SQL". It was even on internal tchotchkes, like a "Linux <3 SQL" fridge magnet, presumably alluding to Linux support for Microsoft SQL Server. Since I came to them by the way of Citus acquisition and the Postgres world generally, this was first confusing (where SQL, to me, always meant the family of implementations, and the standard) and then amusing...but not quite endearing, in its imperiousness.
On the other hand, they could have done worse than to name their database product the both bland and imperious "SQL Server:" they could have repeated their performance in naming "WinCE" as is the customary abbreviation of "Windows," plus "Compact Edition" which, if you simply type it out, spells "wince."
On the other hand, they could have done worse than to name their database product the both bland and imperious "SQL Server:" they could have repeated their performance in naming "WinCE" as is the customary abbreviation of "Windows," plus "Compact Edition" which, if you simply type it out, spells "wince."