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Companies do commoditize software development by for example pushing technologies that cater to the least experienced common denominator.

Bondage and discipline languages are a good example of this. It's typically the main rationale for their advocation, although stated perhaps a bit differently.

It follows quite obviously from the profit motive that companies want to minimize salaries, labour bargaining power and dependence on individuals. These, especially the latter, apply to the "10x" as well.



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