"even though cereal sales have been dipping consistently since the early 2000s, we're still looking at a $10 billion a year industry."
"millennials are more concerned than other groups with getting sufficient protein and fiber in the morning, and they aren't likely to see cereal satisfying that need. Millennials are also the most likely age group to say that cereal just gives them a sugar rush in place of actual energy."
"As everyone who knows their cereal history can tell you, the Baby Boomers were actually the ones who first got hooked on sugary cereal as kids. The industry found a huge boon when the Greatest Generation decided to market to them using cartoon tigers and cereals that were 50 percent sugar by weight—like Sugar Smacks. So instead of blaming the generation that lost its sweet tooth, maybe the onus belongs on the people who first thought that marshmallows for breakfast was a good idea."
"even though cereal sales have been dipping consistently since the early 2000s, we're still looking at a $10 billion a year industry."
"millennials are more concerned than other groups with getting sufficient protein and fiber in the morning, and they aren't likely to see cereal satisfying that need. Millennials are also the most likely age group to say that cereal just gives them a sugar rush in place of actual energy."
"As everyone who knows their cereal history can tell you, the Baby Boomers were actually the ones who first got hooked on sugary cereal as kids. The industry found a huge boon when the Greatest Generation decided to market to them using cartoon tigers and cereals that were 50 percent sugar by weight—like Sugar Smacks. So instead of blaming the generation that lost its sweet tooth, maybe the onus belongs on the people who first thought that marshmallows for breakfast was a good idea."
[1] https://www.gq.com/story/the-real-reason-millennials-arent-e...