> Jha and White co-founded a company called ProTraf Solutions, which provided anti-DDoS services to Minecraft servers. Nothing wrong with that, of course. But in order to create new customers, the pair started targeting websites with DDoS attacks and then either tried to extort money to call off the attacks or offered services which they claimed could defend the sites.
Step one, create DDoS mitigation service.
Step two attack random high traffic sites with advertising and covert DDoS attacks.
Profit?