I mean it sucks that Elon went and claimed Grok when you want Groq, plus you were there first, but getting stuck on the name seems like it's going to be a distraction, so why not choose something different?
When Grok eventually makes the news for some negative thing, so you really want that erroneously associated with your product? Do you really want to pick a fight with the billionaire that owns Twitter, is that a core competency of the company?
If anything, getting in a very public fight with Musk may well be beneficial wrt brand recognition. Especially if he responds in his usual douchy way and it gets framed accordingly in the media.
When Grok eventually makes the news for some negative thing, so you really want that erroneously associated with your product? Do you really want to pick a fight with the billionaire that owns Twitter, is that a core competency of the company?