Our firm signed a contract with a makeup manufacturing company to build an e-commerce system (web/shipping/marketplaces integrated). They had no idea how to advertise or drive traffic. We built it in 4 months, then told them what needed to be done for marketing in a meeting.
Instead of following basic instructions, the CEO and CFO came together and invited every known influencer in Los Angeles to a rooftop party in Hollywood. For this event, they spent over 1 million dollars paying for the fancy hotel for a day, decorations, gifts, and unlimited alcohol. After the event, there was no money left for marketing. They shut down the site after 3 months of not trying anything else.
Instead of following basic instructions, the CEO and CFO came together and invited every known influencer in Los Angeles to a rooftop party in Hollywood. For this event, they spent over 1 million dollars paying for the fancy hotel for a day, decorations, gifts, and unlimited alcohol. After the event, there was no money left for marketing. They shut down the site after 3 months of not trying anything else.