I'd venture it was highly community specific when you had to go to the local paddypower (pre-smartphone gambling), but now you have canary wharf traders putting in bets on their phone in between trades on their terminals.
Perhaps, but I'd say that traders on Smarkets are not a particularly large market. I still think that Paddy Power/etc and sports betting or the machines you get in pubs are likely the majority of the market, but that it's massively skewed towards specific demographics.
