Turns out businesses have a stated preference for "nice things for the customer/society" but a revealed preference for money.

Would that be securities fraud, because they're lying to investors?

(Going by Matt Levine's "everything is securities fraud" logic here to see if that might actually change behavior…)

Investors are very happy with profit over security choices. Moreover, decisions to maximize profitability thinking only in short term is also not bad for them if they perceive that can sell their shares before the consequences. A company that do not place profit above other things is not a good company to invest money and see it grow. A company will invest in security only as long as it increases profitability. Doing otherwise is not maximizing profits and lose investors. If you are a "security company", surely this means that you need the security to sell the product and get profitability. Other companies will have other tradeoffs to choose how much they invest in security to maximize profitability.

I think securities law usually only applies to things you tell investors? I could be wrong here though, I am not a lawyer.

then the laws need to change so bad security costs companies money.

Obviously, nobody is going to outright admit they put profits above security; indeed, they will often state the opposite. But their closely-held beliefs will shine through when it comes time to make decisions and the outcomes of those decisions are exposed to their customers and to the public.

Does Bill or Satya write code anymore? It could very well be that they consider security the top priority but it's a moot point because they're so removed from operations.

Although I would suspect that you're effectively right in that they either don't have it as a top priority or think they do but have a reveal preference of they don't. For example, an engineer that does rigorous security testing and finds nothing as well as launches one project gets promoted less often than an engineer that launches two projects and doesn't do rigorous security testing.

Profit is an implicitly assumed first priority for basically every business, otherwise the business wouldn't be around.

I don't know of any company that has profit in their slogan, or in the core values statement, etc.

I don’t put “breathe” at the top of my TODO list, either.

Related to the GPs point, do you know of any company that publicly admits that they chose profit above all else?

Unless you care about your review and promotion, in which case do features.