Few years ago “long burn” story telling was hot and we are still feeling the effects. Take any show on Netflix and it will be 8 45min episodes from which first 3 are absolutely garbage filler.
Youtube learned the wrong lesson and started to optimize the algorithm for retention and length. It is annoying to click for a review of some product that looks like a lengthy one with probably tests and what not only to see painfully slow unboxing and a wikipedia read of the history of the product and company and then sponsor read and then they turn on the device for a minute and give arbitrary score.
Exact same info could have been communicated in 30seconds, but then they wouldn’t get sponsor money and mid video ad roll
I beg to disagree. I don’t watch movies to “get information”. I watch movies (and long form YouTube videos) to be entertained. Why travel places? You can look up photos and videos online and get the same “information”.
Youtube learned the wrong lesson and started to optimize the algorithm for retention and length. It is annoying to click for a review of some product that looks like a lengthy one with probably tests and what not only to see painfully slow unboxing and a wikipedia read of the history of the product and company and then sponsor read and then they turn on the device for a minute and give arbitrary score.
Exact same info could have been communicated in 30seconds, but then they wouldn’t get sponsor money and mid video ad roll