The pricing page is not really useful and I would even go as far as to say it's misleading. You compare the returns of your service to an advisor that costs $2000 an hour. The overlap between people who pay two grand per hour to an advisor and the people who use a $1 monthly subscription investment service is an empty set. What would be much more interesting would be if you showed a comparison of your service offering vs a cheap ETF. For example, how do your fees for rebalancing, buying, selling, etc add up when tracking the equivalent of VOO for a year, as opposed to just buying VOO? Right now it looks like you're trying to hide this comparison and that sounds like it doesn't look good for you.