> What’s interesting about the Apple decision is that it appears to explicitly separate browsing history and bookmarks, rather than lumping them into a single take-it-or-leave-it package. Apple doesn’t claim to provide any end-to-end encryption guarantees whatsoever for bookmarks: presumably someone who resets your iCloud account password can get those. But your browsing history is protected in a way that even Apple won’t be able to access, in case the FBI show up with a subpoena.
That's not Chrome's browsing history - that's an ad network, adsense, profiling you, via cookies/ip/digital fingerprinting, across every website that serves it's ads. It's like logging into facebook and saying they can see your browsing history - yes some of it, but it's because they're watching a server they own serve you requests.
The entire idea behind “privacy sandbox” is to create a profile of you for advertising based on your browsing history and the profile is created by Chrome - without being logged in and without cookies.
Interesting. So the browser knows your browsing history like every browser does, but it uses it to share some distilled data. Yeah, I definitely don't want that. Looks like I already totally disabled it though, so I'm good I guess.
Privacy and security > Ad privacy
Ad topics: Generates a list of your interests based on your browsing behavior.
Site-suggested ads: Allows advertisers to retarget you based on your interactions.
Ad measurement: Enables advertisers to assess ad performance.
Toggle each of these settings to "Off" to disable them.
https://support.google.com/My-Ad-Center-Help/answer/12155451...
And Apple provides end to end encryption of browsing history so it can’t decrypt your browsing history
https://blog.cryptographyengineering.com/2021/03/25/whats-in...
> What’s interesting about the Apple decision is that it appears to explicitly separate browsing history and bookmarks, rather than lumping them into a single take-it-or-leave-it package. Apple doesn’t claim to provide any end-to-end encryption guarantees whatsoever for bookmarks: presumably someone who resets your iCloud account password can get those. But your browsing history is protected in a way that even Apple won’t be able to access, in case the FBI show up with a subpoena.